“How might we create a digital experience that makes
grocery shopping easier and - if possible - more fun?”
The EZShop app is extremely user-friendly and will allow users to perform the following tasks:
Select a frequented or nearby grocery store and choose items to put in a virtual shopping bin.
Once your shopping list is completed, EZShop will sort the items based on store aisle location and plan your shopping trip for you. You’re able to plan anytime, anywhere.
All you have to do next is show up to your selected grocery store, follow your planned map and pick up items along the way, and be out with all your essential grocery needs in less than 20 minutes! .
My solution: EZShop. EZShop will address the demographic of those with go-getter lifestyles with a new phone application that allows for easy grocery store trips. EZShop allows you to pre-plan your shopping trip ahead of time, saving you frustrating grocery store trips spent navigating busy store aisles.
EZShop is new, exciting and innovative, and will transform your entire grocery shopping experience.
For this app, I wanted to target the type of grocery shopper who is always on the go, and rarely has time to waste running through busy grocery store aisles. In this case, behaviors were more important than some demographic aspects so I chose to use a silhouette to represent Speedy Sam.
Speedy Sam’s customer journey map + user experience flow chart:
Click on each image to expand to full size.
Wireframes
Click the left and right navigation arrows to view all wireframe designs. Full sizes available in the EZShop projectPDF located at the bottom of this page.
The EZShop Prototype
To get started, click “log in.” The prototype can also be accessed here.